Masi, the leading producer of Amarone and a global icon of this wine, began its history in 1772, the year of the Boscaini family‘s first harvest in the prized vineyards of the “Vaio dei Masi,” a valley in the heart of the Valpolicella Classica region. Since then, its growth and love for the region have never stopped.

Nor has the production of top-quality wines, using primarily indigenous grapes and methods, with a focus on sustainability and constant technological development. Today, Masi produces six different Amarones, including Costasera, a benchmark for the Amarone category, and other iconic wines, original interpretations of the Appassimento technique, such as Campofiorin.

You have to be born here, in these hills, from families of winemakers, to understand what Amarone represents: more than a technique, more than a wine, it is a philosophy, an art, and further more.

(Sandro Boscaini, Masi President)

The year 2025 will see the fulfillment of a truly significant dream for Masi: the opening of Monteleone21, the company’s new headquarters and a key hub for wine tourism in Valpolicella. A highly scenic winery that emerges from the hill from which it takes its name, rooted in tradition yet striving for the future, located directly opposite the brand’s historic headquarters.

The Monteleone21 project, initially conceived by architect Libero Cecchini, then reinterpreted after his passing by architect Giovanna Mar, was designed to seamlessly integrate into the Valpolicella landscape, two-thirds of which is underground and covered in vines and vegetation, with a roof garden at the summit.

And if for the Boscaini family, Amarone is an art, so is their dream cellar. During the inauguration ceremony, the monumental drying room featured the unveiling of the site-specific installation “The Soul of Amarone” by Fabrizio Plessi, a pioneer of video art, renowned for his powerful works that combine natural elements with technology.

Beyond being an “art gallery,” Monteleone21 is an “open cellar” where you can enjoy a truly immersive Masi Wine Experience, discovering Valpolicella and its flagship product, Amarone, from the vineyard to the appassimento (drying process) and the food and wine pairing.

There are three floors open to visitors: the monumental drying room, where you can admire Plessi’s installation; the first floor, home to the Locanda Costasera Restaurant & Wine Bar, which reinterprets the traditions and food culture of the regions where the company operates, from Valpolicella to Latin America; the Wine Shop, where you can purchase the finest wines from Masi and other top-quality local producers; and the panoramic rooftop with its hanging garden.

In addition, numerous tastings can be booked, from a visit to Monteleone21 and the Masi Cellars with a tasting of four wines to the Gourmet Wine Experience, which also includes a gourmet lunch.

Monteleone21, besides being one of the most scenic wineries in Italy, is also an ever-evolving world where you can enjoy any type of wine-related experience, be it cultural, sporting, or gastronomic.

Il segreto

Various measures have been implemented to reduce energy consumption, from the building’s shape to its envelope, which features solar shading and natural ventilation systems made from locally sourced materials. The green roof reduces overheating of exposed surfaces and retains rainwater. Energy is supplied from renewable sources, such as geothermal energy and photovoltaic panels. The goal is to achieve a very high standard, LEED Gold certification.

Useful Info

Monteleone21
Via Monteleone 21
37015 Sant’Ambrogio di Valpolicella, Verona
Tel. +39 045 6832532

Restaurant open from 12:00 PM to 3:00 PM, Wine Bar open from 10:00 AM to 7:00 PM
Appetizers: from €14
First courses: from €15
Second courses: from €16
Tastings with tours: from €45 per person, for other experiences, visit the Monteleone21 website