Discovering The Merchant of Venice, the Venetian perfumery art and its secrets, beautifully disclosed in the brand's flagship stores and in the Perfume Museum of Palazzo Mocenigo.
The pleasure of entering the world of the luxury brand The Merchant of Venice is a unique experience of sensations, old memories and sublime beauty. The Venetian perfume tradition was allegedly born thanks to a Byzantine princess, about to get married to the Doge (Venetian king), who brought over with her to the lagoon the oriental fragrances that she used to wear. The princess habit immediately became a trend among the Venetian noblewomen who began to use the purest essences to enhance their femininity. From here, in the sixteenth century the local perfume tradition took off, making Venice a stronghold of this art.
The concept of The Merchant of Venice has its roots in this treasure of knowledge, becoming the world ambassador of a fascinating excellence. The locations of the two Venetian boutiques, an ancient eighteenth-century spice shop in Santa Fosca and a seventeenth-century pharmacy in Campo San Fantin, just speak for themselves.
The creations of The Merchant of Venice are masterpieces of luxury design that, in precise graphic and packaging choices, reflect the richness of Venetian aesthetics with collections inspired by Murano glass, La Fenice theater as well as the most iconic symbols of the most beautiful city in the world. The soul of The Merchant of Venice is definitely linked to artistic patronage, a mission that is behind the solid collaboration with the Venetian Civic Museums and that gave life to the first Museum of Perfume, after the Parisian one opened in 2017.
The visit to the Museum of Perfume, hosted inside Palazzo Mocenigo, is a fundamental step to understanding the complexity of this world. Here, the Merchant of Venice organizes events and thematic workshops (available upon reservation) to learn how to use the olfactory pyramids and create amazing personalized fragrances.
The creation of the fabulous Rosa Moceniga fragrance, part of the Murano Collection, was inspired by the historical research of the last descendant of the noble Venetian Mocenigo family, the writer Andrea de Robilant who dedicated to the flower a volume entitled “On the trail of a lost rose”.