It's a flaming red vintage Maserati Ghibli that welcomes guests in the photographer Giovanni Vecchiato's new studio in Treviso, a wonderful loft, both workplace and permanent exhibition of his works, characterized by 70s references and London atmospheres.
Born in Castelfranco Veneto, a globetrotter’s life and a degree in philosophy, Giovanni Vecchiato’s love for photography was born in his mature years in London, when he began to portray actors and celebrities, and like all loves at first sight, it soon became a completely absorbing way of life. Thanks to his other great passion for engines, he began to travel around the world to capture unrepeatable moments of intense life, whether they are on a person’s face or on a panorama taken from dizzying heights.
In 2019 he moved to Treviso and started to look for a “place to feel good” that could become his photographic studio. Three years later, a friend showed him an old building on the outskirts of Treviso, what remained of a 1940s industrial complex largely demolished, and, finally, that was the perfect place to give life to his creative atelier.
The greatest satisfaction is when those who visit me in my studio get completely relaxed and look for a pretext to stay.
(Giovanni Vecchiato, photographer)
Giovanni personally followed all the renovation works, also thanks to his past experience in the real estate sector, and stripped the spaces of any superstructure, bringing to light the original brick walls, large wooden beams and the high ceilings.
Imagining an ideal photographic set, he chose to paint the space in white and anthracite grey; useful both for not having chromatic contamination during the shooting sessions, and for giving the environment that “London” atmosphere that the artist is so fond about.
Coup de théâtre, we find amaranth red for the exterior, faithful to the tradition of rural Venetian buildings, and a touch of carmine red for the interior given by a Moto Guzzi Le Mans 850, vintage leather office chairs and a wonderful Maserati Ghibli inherited from his father.
A space that tells, therefore, above all the personal story of the photographer, as can be seen from the selection of photos hanging on the walls: they are his favorites that speak of his work, but above all of his passions and relationships with the people he has met over the years.
In particular, we find the series “2019 Venice Flooding” which he created in a completely deserted Venice during the months of the lockdown, “The other London” which shows a totally unconventional London, and the portraits of #NoiSiamoTreviso, a socio-cultural project in which he photographed the citizens of Treviso to translate their soul and that of the city into an exhibition.
The artist has exhibited his works at the Wizard Gallery and at the Italian Consulate in London, at the Bailo Museum and at the Santa Caterina Museum in Treviso, and his photos have been published in National Geographic magazine.
The decor of the studio corresponds to an aesthetic choice, but above all to an emotional one. All the furniture chosen, as well as the car and motorcycle, are, in fact, from his family, including some important pieces from the early 1900s and 1970s.